Amazon has sorta, kinda launched in Australia

For years, many Australians have only been able to window-shop at Amazon.

Now, the Australian iteration of Amazon Marketplace has seemingly launched in the country on Thursday afternoon, although it’s a very, very soft launch at that.

Rumours were abound that Amazon would launch its Australian store on Thursday at 2 p.m., leaving shoppers (but let’s face it, mainly journalists) ready to check out the so-called next revolution in shopping.

There was slight confusion, as the alleged launch time was dated for Australian Eastern Standard Time (AEST). Most of eastern Australia, except Queensland, is currently on daylight savings time (AEDT). Read more…

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