TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button […]
View More TikTok spotted testing native video adsCategory: ad tech
Spotify’s increased focus on podcasts in 2019 includes selling its own ads
Having established itself as a top streaming service with now over 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. The company plans bring its personalization technology to podcasts in order to make better recommendations, update its app’s interface so people can access podcasts more easily, and broker […]
View More Spotify’s increased focus on podcasts in 2019 includes selling its own adsPodcast industry aims to better track listeners through new analytics tech called RAD
Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you scrolled and what you clicked and much more. So naturally, the growing podcast industry wanted to find a way […]
View More Podcast industry aims to better track listeners through new analytics tech called RADGoogle warns app developers of three malicious SDKs being used for ad fraud
A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a result of Google’s ongoing investigation into the situation, it has discovered three malicious ad network SDKs that were being used to conduct ad […]
View More Google warns app developers of three malicious SDKs being used for ad fraud‘Google You Owe Us’ claimants aren’t giving up on UK Safari workaround suit
Lawyers behind a UK class-action style compensation litigation against Google for privacy violations have filed an appeal against a recent High Court ruling blocking the proceeding. In October Mr Justice Warby ruled the case could not proceed on legal grounds, finding the claimants had not demonstrated a basis for bringing a compensation claim. The case relates to the […]
View More ‘Google You Owe Us’ claimants aren’t giving up on UK Safari workaround suitSnap launches a certification program for AR shops to craft branded lenses
Snap has announced a partner program intended to make it easer for brands to get on board with — and pay for — its augmented reality ‘lenses’ by helping advertisers find certified AR shops to craft the digital product placements on their behalf. The move follows the visual messaging platform opening up lenses, almost a […]
View More Snap launches a certification program for AR shops to craft branded lensesNew YouTube ads will push viewers to download apps, book trips, find movie showtimes
YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get […]
View More New YouTube ads will push viewers to download apps, book trips, find movie showtimesApple’s Search Ads expand to six more markets in Europe and Asia
In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to more countries, including France, Germany, Italy, Japan, South Korea, and Spain, bringing the total number […]
View More Apple’s Search Ads expand to six more markets in Europe and AsiaReminder: Other people’s lives are not fodder for your feeds
#PlaneBae You should cringe when you read that hashtag. Because it’s a reminder that people are being socially engineered by technology platforms to objectify and spy on each other for voyeuristic pleasure and profit. The short version of the story attached to the cringeworthy hashtag is this: Earlier this month an individual, called Rosey Blair, […]
View More Reminder: Other people’s lives are not fodder for your feedsWTF is dark pattern design?
If you’re a UX designer you won’t need this article to tell you about dark pattern design. But perhaps you chose to tap here out of a desire to reaffirm what you already know — to feel good about your professional expertise. Or was it that your conscience pricked you? Go on, you can be […]
View More WTF is dark pattern design?YouTube woos brands with its new Creative Suite of ad tools
YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morning a suite of tools that will allow brands and agencies to test ads, target specific audiences with customized versions of the […]
View More YouTube woos brands with its new Creative Suite of ad toolsInternet titans ask for ‘flexibility’ with new election ad regulations
A trade group representing big tech’s interests in Washington reached out to the Federal Election Commission (FEC) on Tuesday to weigh in on proposed regulation that would affect the disclosure of funding for online election ads. While traditional forms of media like TV and radio face strict rules for disclosing election campaign ad funding, social […]
View More Internet titans ask for ‘flexibility’ with new election ad regulations