Microsoft, Adobe and SAP prepare to expand their Open Data Initiative

At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort was to make it easier for their customers to move data between each others’ services by standardizing on a common data format and helping them […]

View More Microsoft, Adobe and SAP prepare to expand their Open Data Initiative

Adobe announces deeper data sharing partnership with Microsoft around accounts

Microsoft and Adobe have been building a relationship for some time, and today the two companies announced a deeper integration between the two platforms at Adobe Summit in Las Vegas. It involves sharing Marketo data, the company that Adobe acquired last September for $4.75 billion. Because it’s marketers, they were duty-bound to give it a […]

View More Adobe announces deeper data sharing partnership with Microsoft around accounts

Adobe and Salesforce announce Customer Data Platforms to pull data into single view

Marketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete a picture of their customers and their experience in dealing with you as possible. Perhaps not coincidentally, Adobe, which is holding its Adobe Summit this week in Las […]

View More Adobe and Salesforce announce Customer Data Platforms to pull data into single view