How Salesforce paved the way for the SaaS platform approach

When we think of enterprise SaaS companies today, just about every startup in the space aspires to be a platform. That means they want people using their stack of services to build entirely new applications, either to enhance the base product, or even build entirely independent companies. But when Salesforce launched Force.com, the company’s Platform […]

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Google gives Android developers new tools to make money from users who won’t pay

Google today is introducing a new way for Android developers to generate revenue from their mobile applications. And no, it’s not subscription-related. Instead, the company is launching a new monetization option for apps called “Rewarded Products.” This will allow non-paying app users to contribute to an app’s revenue stream by sacrificing their time, but not […]

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Top 10 U.S. subscription video apps pulled in $1.3B last year, a 62% increase from 2017

Subscriptions are booming on the app stores, and particularly subscription video apps thanks to the growing number of cord cutters who are choosing to stream their TV shows and movies, instead of paying for cable or satellite. In the U.S., the top 10 subscription video apps by revenue pulled in $1.27 billion in 2018 across […]

View More Top 10 U.S. subscription video apps pulled in $1.3B last year, a 62% increase from 2017

The App Store created 164 new million-dollar publishers in 2018, twice that of Google Play

The App Store has historically led Google Play in terms of developers’ ability to monetize their apps, including consumer spending on in-app purchases and subscriptions. Today, a new report from Sensor Tower offers new insight as to what that means for app publishers’ businesses: it found that the App Store produced more million-dollar apps in […]

View More The App Store created 164 new million-dollar publishers in 2018, twice that of Google Play

App downloads across iOS & Google Play up 10% to 113B in 2018, consumer spend tops $76B

The app economy is continuing to grow, both in terms of app downloads and consumer spending. According to preliminary year-end data shared by App Annie, it’s predicting the number of global app downloads in 2018 will surpass 113 billion, up 10 percent from last year. Consumer spending in apps has grown even quicker — it’s […]

View More App downloads across iOS & Google Play up 10% to 113B in 2018, consumer spend tops $76B

App stores to pass $122B in 2019, with gaming and subscriptions driving growth

Mobile intelligence and data firm App Annie is today releasing its 2019 predictions for the worldwide app economy, including its forecast around consumer spending, gaming, the subscription market and other highlights. Most notably, it expects the worldwide gross consumer spend in apps — meaning before the app stores take their own cut — to surpass […]

View More App stores to pass $122B in 2019, with gaming and subscriptions driving growth

Google follows in Apple’s footsteps by cleaning up its Play Store

Google is cracking down on the apps published to the Play Store. An updated version of the company’s Developer Policy, released this week, indicates the company will now ban a wider variety of apps including cryptocurrency miners, those selling firearms and accessories, those that aim to trick children into downloading adult-themed apps, and apps built […]

View More Google follows in Apple’s footsteps by cleaning up its Play Store

Apple’s App Store revenue nearly double that of Google Play in first half of 2018

Apple’s App Store continues to outpace Google Play on revenue. In the first half of the year, the App Store generated nearly double the revenue of Google Play on half the downloads, according to a new report from Sensor Tower out today. In terms of dollars and cents, that’s $22.6 billion in worldwide gross app […]

View More Apple’s App Store revenue nearly double that of Google Play in first half of 2018

App downloads and revenue again broke records in the first quarter of 2018

Global app downloads and consumer spending in apps had yet another record quarter, according to a new report from App Annie, out on Monday. In the first quarter of 2018, iOS and Google Play downloads grew more than 10 percent year-over-year to reach 27.5 billion – the highest figure to date. In addition, consumer spending […]

View More App downloads and revenue again broke records in the first quarter of 2018

Google Play hit record 19 billion+ downloads in Q4 2017, its highest quarter ever

 Smartphone adoption in emerging markets just delivered the highest number of app downloads Google Play has ever seen in a quarter. According to today’s report from App Annie, Google Play app downloads topped 19 billion in Q4 2017, a new record. That also makes Google Play’s download lead over iOS its largest ever, at 145 percent. Specifically, the downloads were driven by… Read More

View More Google Play hit record 19 billion+ downloads in Q4 2017, its highest quarter ever

Netflix was 2017’s top non-game app by revenue

 Netflix was the top earning app of 2017 that wasn’t a mobile game, according to Sensor Tower’s new year-end report on the most successful apps and publishers across Apple’s App Store and Google Play. In previous years, the top spot had gone to Spotify, and before that, LINE. But this was Netflix’s year to shine. The service saw gross subscriber revenue of approximately… Read More

View More Netflix was 2017’s top non-game app by revenue

App revenue climbed 35 percent to $60 billion in 2017

 Global app revenue climbed 35 percent in 2017 to reach nearly $60 billion, according to a new report today from app intelligence firm Sensor Tower, which measured paid apps, subscriptions, and in-app purchases across both Apple’s App Store and Google Play. However, Apple is the one pulling n the most revenue, the report found – at nearly double that of Google Play. Specifically,… Read More

View More App revenue climbed 35 percent to $60 billion in 2017