Apple’s mock stream gives you something to do while you wait for today’s event

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There’s an Apple event later today — one in which the company will likely announce a video streaming service, and possibly more. 

But something unusual has happened this time; nearly a full day before the start, you can already tune into the live stream

Of course, it’s a publicity stunt, which Apple seems to favor more and more in recent times (remember Tim Cook’s fake DM fail ahead of the 2018 iPhone launch event?), but this one’s far more elaborate than anything we’ve seen before. 

At first, the stream appears to just be showing the insides of the empty Steve Jobs Theater, where the event is scheduled to take place at 1 p.m. ET Monday, from several angles. But look closely, and things start happening: Some innocuous, like a guard inspecting the place with a flashlight, and some odd, like the curtain being raised and a chat conversation being shown on the theater’s screen.  Read more…

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Apple releases new ads to sell millennials on the iPhone X

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Still haven’t bought the iPhone X? Maybe these videos will convince you. 

Apple posted three new videos to its Youtube channel Monday, all of which advertise features of the iPhone X. 

These aren’t the first ads Apple has released for the iPhone X — the device was featured in Apple’s holiday ad for Airpods, and the company released several ads for the iPhone X, the iPhone 8/8 Plus, and the Apple Watch shortly after its keynote in September. Since then, it has periodically released new ads. 

The first ad highlights the convenience of FaceID as a security feature. We see the colorful shots of the iPhone X that we’ve seen in older commercials. Then, we’re shown a series of faces, and informed that our faces are “the most unforgettable, magical password ever created.”  Read more…

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