The true story of how Apple took its biggest risk and built the iPhone X

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The iPhone X is the smartphone Apple always wanted to make. 

Sure, the company released three phones this fall, and like a parent who insists they love all of their children equally, Apple claims that the iPhone 8, 8 Plus, and iPhone X are each unique and special in their own way. But it’s obvious that the company is bending the truth — because the iPhone X is special in its own right.

“[It’s] something just entirely new,” said Apple SVP of worldwide marketing Phil Schiller. “I think customers were ready to have one more thing in the iPhone line that was new and very different.”

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Apple’s spat with Qualcomm may reportedly escalate to the hardware level

 Apple and Qualcomm’s feud appears to be escalating further heading into the fourth quarter, as a new report by The Wall Street Journal this evening indicates Apple is designing iPhones and iPads that would not include Qualcomm’s components. Instead, Apple may opt to work with Intel and possibly MediaTek for its modem chips, according to the report. This would be another… Read More

View More Apple’s spat with Qualcomm may reportedly escalate to the hardware level