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Even the IAB warned adtech risks EU privacy rules

sudshr47 February 21, 2019

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]

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Girls Who Code brings in $1M from Lyft rider donations

sudshr47 August 30, 2018

Girls Who Code, an organization focused on closing the gender gap in tech, has raised $1 million from Lyft riders since the ride-hailing company added the non-profit organization to its Round Up & Donate program last year.

The program allows participating charities, which has included Habitat for Humanity and World Wildlife Fund, to receive small donations from Lyft riders, who can opt-in by visiting the Round Up & Donate tab within settings in the Lyft app. The feature rounds up your trip payments to the nearest dollar and donates the difference.

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