Chinese search giant Baidu has a self-driving car project in development that aims to put its autonomous driving platform into vehicles as early as next year. The company’s latest attempt at a viral promotion is far from anything you’d expect to see from one of the world’s most advanced autonomous projects, however — or really any major brand in 2017.
Baidu’s US Twitter account posted a short video today about how self-driving cars will make the world a better place. But the spot quickly devolves into a tone deaf play on gender stereotypes, a cringeworthy mashup of 21st century tech and 1950s sensibilities. Read more…
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