[Editor’s note: This article is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate a talented brand designer you’ve worked with.] A brand is far more than logos and colors. A consistent brand identity not only communicates […]
View More Startup branding: how much does it really cost?Category: Branding
For Basecamp, brand identity and product development are all about the customer
[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage companies by nominating a talented brand designer you’ve worked with.] Basecamp, maker of project management and team communications software, is a company […]
View More For Basecamp, brand identity and product development are all about the customerDeep-linking startup Branch is raising more than $100M at a unicorn valuation
Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round. The four-year-old company, which helps brands create links between websites and mobile apps, has authorized the sale of $129 million in Series D shares, according to sources and confirmed by PitchBook, which tracks venture capital […]
View More Deep-linking startup Branch is raising more than $100M at a unicorn valuationYou can now spend $25 on a nap, thanks to Casper
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There are few resources in this world more valuable than sleep — and it looks like mattress startup Casper has found a way to cash in on everyone’s obsession with getting a little more shut-eye.
Casper opened the doors to The Dreamery, its new facility offering customers “nap sessions” for $25 a pop, on Wednesday.
What’s a nap session, exactly? You’ll get 45 minutes of uninterrupted time in a “Casper Nook.” The Nook, according to Racked, contains a Casper mattress decked out with Casper bedding as well as designer pajamas, socks, and an eye mask — fresh for every napper, of course. Also included: free beverages, a toothbrush set, face wash, and relaxing sleep sounds courtesy of Headspace. Read more…
More about Business, Sleep, Sleep Products, Branding, and Casper Mattresses
View More You can now spend $25 on a nap, thanks to CasperTailor Brands raises $15.5M for AI-driven logo creation and more
Tailor Brands, a startup that automates parts of the branding and marketing process for small businesses, announced this morning that it has raised $15.5 million in Series B funding. CEO Yali Saar has said the company sits at the intersection of design and machine learning. The idea is to create technology that understands the best […]
View More Tailor Brands raises $15.5M for AI-driven logo creation and moreThe man behind some of America’s most recognisable logos, Ivan Chermayeff, has died
Ivan Chermayeff mightn’t have been a household name, but his work certainly was.
Born in London, the American graphic designer died on Saturday, aged 85. With a career spanning six decades, Chermayeff’s legacy varies between poster art, illustration,…