Trump campaign-linked data firm Cambirdge Analytica reportedly collected info on 50M Facebook profiles

Facebook said on Thursday it had suspended a data analytics firm associated with the Trump campaign, but may have indeed greatly downplayed the scale of the data that firm actually had access to, according to a new report in The New York Times. Cambridge Analytica had worked with University of Cambridge psychology professor named Dr. Aleksandr Kogan, […]

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Facebook suspends Cambridge Analytica, the data analysis firm that worked for the Trump campaign

Facebook announced late Friday that it had suspended the account of Strategic Communication Laboratories, and its political data analytics firm Cambridge Analytica — which used Facebook data to target voters for President Donald Trump’s campaign in the 2016 election.In a statement released by Paul Grewal, the company’s vice president and deputy general counsel, Facebook explained […]

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UK watchdog wants disclosure rules for political ads on social media

 The UK’s data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure people being targeted for political advertising are able to understand why and how it is happening. Read More

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The CEO of Cambridge Analytica plans a book on its methods, and the US election

 Alexander Nix, the CEO of Cambridge Analytica (CA) plans to publish a book on his firm’s approach to online campaigning, and it’s role in the US election. In an exclusive interview with TechCrunch he says the book will “talk about our methodology and our approach to communications” in technical terms, and go into how the firm is using psychographics in its campaigns… Read More

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Cambridge Analytica CEO talks to TechCrunch about Trump, Hilary and the future

 Mike Butcher (MB): You think that digital advertising agencies have ‘got it coming’, such as the WPPs of this world. What do you mean by that? Alexander Nix (Nix): Actually probably not digital advertising agencies because they’re more progressive. I’m really looking it at the old school traditional creative-led agencies. [For example] within WPP obviously… Read More

View More Cambridge Analytica CEO talks to TechCrunch about Trump, Hilary and the future