Uppercase raises $3.5M to help e-tailers open brick-and-mortar stores

Uppercase is launching out of stealth with $3.5 million in VC funding to help direct-to-consumer brands expand into the physical world. Lerer Hippeau has led the round, with participation from CRV and SV Angels.

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Mattress startup Purple launches in 13 Mattress Firm store locations

 A number of bed-in-a-box startups have taken different approaches to selling their mattresses and bed ware in the last year. Casper and Tuft and Needle, for instance, launched their own branded physical store locations. However, Purple, a mattres…

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