Natural Cycles contraception app told to clarify pregnancy risks

A multi-month investigation by Sweden’s Medical Products Agency into a number of unwanted pregnancies among users of ‘digital contraception’ app Natural Cycles has been closed after the startup agreed to clarify the risk of the product failing. But, on the self-reported data front, the agency said it was satisfied the number of unwanted pregnancies is in line […]

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Contraception app Natural Cycles’ Facebook ad banned for being misleading

Natural Cycles, a Swedish startup which touts its body temperature-based algorithmic method for tracking individual fertility as an effective alternative to hormonal birth control, has been wrapped by the UK advertising regulator which today upheld three complaints that an advert the company ran last year via Facebook’s platform was misleading. The regulator has banned Natural […]

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Clinic reports Natural Cycles app for 37 unwanted pregnancies since September

 Swedish startup Natural Cycles, which offers an app-based product which it bills as a ‘digital contraceptive’, has been reported to Sweden’s Medical Products Agency (MPA) by a local hospital after it recorded 37 unwanted pregnancies among women who said they had been using the app as their contraception method. Read More

View More Clinic reports Natural Cycles app for 37 unwanted pregnancies since September

Clinic reports Natural Cycles app for 37 unwanted pregnancies since September

 Swedish startup Natural Cycles, which offers an app-based product which it bills as a ‘digital contraceptive’, has been reported to Sweden’s Medical Products Agency (MPA) by a local hospital after it recorded 37 unwanted pregnancies among women who said they had been using the app as their contraception method. Read More

View More Clinic reports Natural Cycles app for 37 unwanted pregnancies since September

‘Black Mirror’ gets it dangerously wrong about abortion

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This story contains spoilers about Black Mirror Season Four, Episode Two.

The new season of Black Mirror makes a completely misleading, and medically inaccurate error in its portrayal of abortion. An error that’s actually really dangerous. 

To recap, “Arkangel”—the second episode of the dystopian series’ fourth season— tells the story of a mother, Marie, who surveils her teen daughter Sara using a chip that’s been implanted in her brain. Through this monitoring software, Sara’s mum learns that her daughter is pregnant. We then see Marie going to a pharmacy shortly before she crushes two pills which she adds to a smoothie for her daughter.  Read more…

More about Television, Netflix, Contraception, Abortion, and Black Mirror

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Natural Cycles gets $30M for its EU-certified “digital contraception”

 European startup Natural Cycles is pushing to establish its EU-certified “digital contraceptive app” as a globally accepted contraception option — and compete with tried and tested options used by millions of couples worldwide. Read More

View More Natural Cycles gets $30M for its EU-certified “digital contraception”