This post reveals the cost of acquiring a customer on every ad channel my agency has tested.
View More What’s the cost of buying users from Facebook and the other ad networks?Category: digital marketing
Iterable lands $50M Series C investment to expand cross-channel marketing platform
Iterable, a startup that helps companies build complex marketing campaigns across channels to reduce churn and increase usage, announced a $50 million Series C round today. Investors include Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. Today’s investment brings the total raised to $80 million. Company co-founder and CEO Justin Zhu says […]
View More Iterable lands $50M Series C investment to expand cross-channel marketing platformEU gov’t and public health sites lousy with adtech, study finds
A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches including queries related to HIV, mental health, pregnancy, alcoholism and cancer to examine how frequently […]
View More EU gov’t and public health sites lousy with adtech, study findsBecome a digital marketing guru with these cheap online courses
It’s both amazing and completely bonkers that you only really need a computer and a reliable internet connection to make good money in 2019. And while you can always learn how to code and build websites for companies, there’s also money to be made in…
View More Become a digital marketing guru with these cheap online coursesUK asks competition watchdog to put adtech market review top of its to-do list
The UK government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as possible”. In a letter to the Competition and Markets Authority, chancellor Philip Hammond writes that the online […]
View More UK asks competition watchdog to put adtech market review top of its to-do list7 steps to becoming a badass digital marketer in 2019
Fact: people wait in lines to take Instagram photos in front of colorful walls. This is 2019. Love it or hate it: that’s business, baby. Any smart marketer (or Gen Z’er) knows that content is king, and the best way to reach a wide but strategically t…
View More 7 steps to becoming a badass digital marketer in 2019Even the IAB warned adtech risks EU privacy rules
A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]
View More Even the IAB warned adtech risks EU privacy rulesGoogle and IAB ad category lists show “massive leakage of highly intimate data”, GDPR complaint claims
Male impotence, substance abuse, right-wing politics, left-wing politics, sexually transmitted diseases, cancer, mental health. Those are just a few of the advertising labels that Google’s adtech infrastructure routinely sticks to Internet users as it watches and tracks what they do online in order to target them with behavioral ads. Intimate and highly sensitive inferences such […]
View More Google and IAB ad category lists show “massive leakage of highly intimate data”, GDPR complaint claimsGoogle lays outs narrow “EU election advertiser” policy ahead of 2019 vote
Google has announced its plan for combating election interference in the European Union, ahead of elections next May when up to 350 million voters across the region will vote to elect 705 Members of the European Parliament. In a blog post laying out a narrow approach to democracy-denting disinformation, Google says it will introduce a […]
View More Google lays outs narrow “EU election advertiser” policy ahead of 2019 voteFacebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday
One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” issues for its ad products at one of the most critical times of the year for advertisers. According to a spokesperson for the company, while most systems are restored there are […]
View More Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber MondayXiaomi gobbles up selfie phone brand Meitu as revenue jumps 49%
Xiaomi is diversifying into a new range of phones as the Chinese smartphone maker announced impressive growth with its latest financials. The company announced it will take over selfie app maker Meitu’s smartphone business to go after new demographics, particularly women, while it lodged impressive 49 percent revenue growth in Q3. Xiaomi posted a net profit of 2.481 […]
View More Xiaomi gobbles up selfie phone brand Meitu as revenue jumps 49%MailChimp teams up with Square to launch shoppable landing pages
MailChimp, the popular email newsletter service and marketing platform, today announced a partnership with Square that will allow its users to create landing pages with built-in e-commerce features. These shoppable landing pages are meant to give businesses a new sales channel to sell things like limited edition good or run targeted promotions. MailChimp’s landing pages have […]
View More MailChimp teams up with Square to launch shoppable landing pages