Baidu leads $300M investment to bring its search smarts to elevator ads

China’s largest search engine Baidu is getting an offline revenue boost after it led a $300 million strategic round in Xinchao Media, a company that shows people ads when they’re waiting for an elevator – or stuck in one. The tie-up will see the partners collaborate on data integration that knits reams of search data […]

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Mercaux bags $4.5M to help bricks-and-mortar retail tool up to sell more

Retail tech SaaS platform Mercaux has closed a £3.5 million (~$4.5M) Series A funding round led by European VC fund Nauta Capital.  The 2013 founded London-based startup sells software for retailers to tap into digital capabilities in their physical retail stores — offering a modular platform that’s intended to support digital transformations at a pace of the […]

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Branch pairs up with TUNE to create a supersized marketing and measurement platform

Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.  TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.  Backed by Android co-founder […]

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Prime Down: Amazon’s sale day turns into fail day

It’s not just you. Amazon Prime Day started 15 minutes ago, and so far, it’s not going well for Amazon. The landing page for Prime Day does not work. When most links are clicked, readers are sent to an error page or to a landing page that sends readers back to the main landing page. […]

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App marketing platform AppLovinlaunches mobile application publishing studio, Lion Studios

Selling much more than breadsticks and calamari, app marketing platform AppLovin has launched a new application publishing studio to allow developers (of primarily mobile games) to concentrate on building great apps while AppLovin takes care of everything else. The company declined to comment on how much it charges, or what kind of equity it may […]

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition) think that its time to take technology […]

View More The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

There’s an access code for Visible in its online ad

Sometimes it pays to click on the ads. Verizon’s poorly kept startup secret, Visible, the new app-based phone service that provides all-in voice, data and text for $40 does have an access code for the hoi polloi. It’s in the online ads for the company’s service and it’s: 0abfa You’re welcome.  

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Google expands controls to let you mute those annoying ads that follow you on every site

 At first, it may seem an odd move. Google makes money on its ads business, and giving advertisers free rein to stalk you on every site seems really good for companies hoping to remind you of that thing you checked out one time. But the search gia…

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Any business owner who wants to be successful — and news flash, that’s all of them — needs to have a solid digital marketing strategy in place. We use the internet more than ever, meaning companies have a vast number of ways to reach audiences.

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