China’s largest search engine Baidu is getting an offline revenue boost after it led a $300 million strategic round in Xinchao Media, a company that shows people ads when they’re waiting for an elevator – or stuck in one. The tie-up will see the partners collaborate on data integration that knits reams of search data […]
View More Baidu leads $300M investment to bring its search smarts to elevator adsCategory: digital marketing
Mercaux bags $4.5M to help bricks-and-mortar retail tool up to sell more
Retail tech SaaS platform Mercaux has closed a £3.5 million (~$4.5M) Series A funding round led by European VC fund Nauta Capital. The 2013 founded London-based startup sells software for retailers to tap into digital capabilities in their physical retail stores — offering a modular platform that’s intended to support digital transformations at a pace of the […]
View More Mercaux bags $4.5M to help bricks-and-mortar retail tool up to sell moreBranch pairs up with TUNE to create a supersized marketing and measurement platform
Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed. TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes. Backed by Android co-founder […]
View More Branch pairs up with TUNE to create a supersized marketing and measurement platformPrime Down: Amazon’s sale day turns into fail day
It’s not just you. Amazon Prime Day started 15 minutes ago, and so far, it’s not going well for Amazon. The landing page for Prime Day does not work. When most links are clicked, readers are sent to an error page or to a landing page that sends readers back to the main landing page. […]
View More Prime Down: Amazon’s sale day turns into fail dayApp marketing platform AppLovinlaunches mobile application publishing studio, Lion Studios
Selling much more than breadsticks and calamari, app marketing platform AppLovin has launched a new application publishing studio to allow developers (of primarily mobile games) to concentrate on building great apps while AppLovin takes care of everything else. The company declined to comment on how much it charges, or what kind of equity it may […]
View More App marketing platform AppLovinlaunches mobile application publishing studio, Lion StudiosThe brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail
Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition) think that its time to take technology […]
View More The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mailThere’s an access code for Visible in its online ad
Sometimes it pays to click on the ads. Verizon’s poorly kept startup secret, Visible, the new app-based phone service that provides all-in voice, data and text for $40 does have an access code for the hoi polloi. It’s in the online ads for the company’s service and it’s: 0abfa You’re welcome.
View More There’s an access code for Visible in its online adWeWork buys digital marketing company Conductor
Don’t say it’s just a real estate giantWeWork, known for selling shared workspaces, has acquired 13-year-old digital marketing company Conductor Inc, the companies announced on Tuesday.
SEE ALSO: WeWork founders want to help children start thei…
Google expands controls to let you mute those annoying ads that follow you on every site
At first, it may seem an odd move. Google makes money on its ads business, and giving advertisers free rein to stalk you on every site seems really good for companies hoping to remind you of that thing you checked out one time. But the search gia…
View More Google expands controls to let you mute those annoying ads that follow you on every siteLearn about growth hacking and how it can help your business with this $9 online course
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You should have a solid foundation in digital marketing re…