Category: ePrivacy Regulation

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EU gov’t and public health sites lousy with adtech, study finds

sudshr47 March 18, 2019

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches including queries related to HIV, mental health, pregnancy, alcoholism and cancer to examine how frequently […]

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Even the IAB warned adtech risks EU privacy rules

sudshr47 February 21, 2019

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]

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ePrivacy: An overview of Europe’s other big privacy rule change

sudshr47 October 7, 2018

Gather round. The EU has a plan for a big update to privacy laws that could have a major impact on current Internet business models. Um, I thought Europe just got some new privacy rules? They did. You’re thinking of the General Data Protection Regulation (GDPR), which updated the European Union’s 1995 Data Protection Directive […]

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