Europe eyeing bot IDs, ad transparency and blockchain to fight fakes

European Union lawmakers want online platforms to come up with their own systems to identify bot accounts. This is as part of a voluntary Code of Practice the European Commission now wants platforms to develop and apply — by this summer — as part of a wider package of proposals it’s put out which are […]

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Facebook will no longer always divert international advertising revenue to Ireland

 Facebook today said it is shifting to a “local selling structure” in countries outside of the U.S., in which its advertising revenue in that country will be recorded by their local company in the country. That means that rather than directly route its revenue to its international headquarters in Dublin, local policymakers and governments will potentially get an opportunity for… Read More

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Segment has a plan to help companies comply with GDPR data privacy requests

 Segment is a startup that helps companies collect customer data from a variety of siloed sources and place that data in a single usable record. Today, it announced it has added a new tool to prepare for the EU’s GDPR privacy guidelines, which are coming in May next year. The new tool makes it a simple matter to stop collecting data or completely remove a person’s information from… Read More

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