Facebook’s crack down on non-consensual ad targeting last year will finally produce results. In March, TechCrunch discovered Facebook planned to require advertisers pledge that they had permission to upload someone’s phone number or email address for ad targeting. That tool debuted in June, though there was no verification process and Facebook just took businesses at […]
View More Facebook will reveal who uploaded your contact info for ad targetingCategory: Facebook Custom Audiences
Facebook demands advertisers have consent for email/phone targeting
Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences too to target you with ads based on your email address or phone number. Starting July 2nd, advertisers will have to declare whether contact info uploaded for ad targeting was collected with proper […]
View More Facebook demands advertisers have consent for email/phone targetingFacebook plans crackdown on ad targeting by email without consent
Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives […]
View More Facebook plans crackdown on ad targeting by email without consent