The News Feed won’t sustain Facebook forever, and that’s scaring investors. Today on Facebook’s earnings call, Mark Zuckerberg stressed that sharing is shifting to private chat, where people send 100 billion messages per day on Facebook’s family of apps, and Stories, where he says people share 1 billion of these slideshows per day (though it’s […]
View More Zuckerberg says the future is sharing via 100B messages & 1B Stories/dayCategory: Facebook Stories
Inside Facebook Stories’ quest for originality amidst 300M users
There’s a secret Facebook app called Blink. Built for employees only, it’s how the company tests out new video formats its hoping will become the next Boomerang or SuperZoom. They range from artsy Blur effects to a way even old Android phones can use Slo-Mo. One exciting format in development offers audio beat detection that […]
View More Inside Facebook Stories’ quest for originality amidst 300M usersWhy unskippable Stories ads could revive Facebook
Prepare for the invasion of the unskippables. If the Stories social media slideshow format is the future of mobile TV, it’s going to end up with commercials. Users won’t love them. And done wrong they could pester people away from spending so much time watching what friends do day-to-day. But there’s no way Facebook and […]
View More Why unskippable Stories ads could revive FacebookIGTV carousel funnels Instagram feed traffic to buried videos
IGTV didn’t get the benefit of being splayed out atop Instagram like Stories did. Instead, the long-form video hub is a bit more distant, located in a standalone app as well as behind a static orange button on the main app’s homescreen. That means users can go right on tapping and scrolling through Instagram without coming […]
View More IGTV carousel funnels Instagram feed traffic to buried videosFacebook just lost more than $100 billion off its value
Think you had a bad day? Talk to Mark Zuckerberg.
Facebook reported its second quarter earnings Wednesday and the results, which were worse than expected, sent the company’s stock into free fall, wiping out more than $100 billion off Facebook’s…
Facebook loses $120 billion in market cap after awful Q2 earnings
Facebook’s share price fell over 20 percent in after-hours trading today after the company announced its slowest-ever user growth rate and a scary warning that its revenue growth would rapidly decelerate. Before today’s brutal Q2 earnings, Facebook’s share price closed today at $217.50 – a record high — but fell to around $172 after the […]
View More Facebook loses $120 billion in market cap after awful Q2 earningsFacebook was never ephemeral, and now its Stories won’t have to be
Before Snapchat made social media about just today, Facebook made it about forever. The 2011 “Timeline” redesign of the profile and keyword search unlocked your past, encouraging you to curate colorful posts about your life’s top moments. That was actually an inspiration for Snapchat, as its CEO Evan Spiegel wrote in its IPO announcement that […]
View More Facebook was never ephemeral, and now its Stories won’t have to beFacebook makes Stories another Like contest with emoji reactions
Ready to scrounge for Likes on your Stories too? Facebook Stories can feel like a ghost town even though it has 150 million daily users. So Facebook is trying to get more people who view your ephemeral content on its Snapchat clone to speak up so you keep posting. Today Facebook is bringing its Like, Haha, […]
View More Facebook makes Stories another Like contest with emoji reactionsFacebook Stories reveals 150M daily viewers and here come ads
After 14 months of silence since launching, Facebook Stories has finally announced a 150 million daily active user count for its Snapchat Stories clone. And now it’s time to earn some money off it. Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil. They’re 5- to 15-second video ads […]
View More Facebook Stories reveals 150M daily viewers and here come adsFacebook’s adding new features to Stories to complete its Snapchat domination
For Facebook, the future is all about Stories. At F8, the company shared the surprising revelation that the Stories format is growing faster than feeds.
But if the company wants to maintain that pace, it needs to juice Stories’ growth in the main Fac…
To make Stories global, Facebook adds Archive and audio posts
Facebook’s future rests on convincing the developing world to adopt Stories. But just because the slideshow format will soon surpass feed sharing doesn’t mean people use them the same way everywhere. So late last year, Facebook sent a team to India to learn what features they’d need to embrace Stories across a variety of local […]
View More To make Stories global, Facebook adds Archive and audio postsStories are about to surpass feed sharing. Now what?
We’re at the cusp of the visual communication era. Stories creation and consumption is up 842 percent since early 2016, according to consulting firm Block Party. Nearly a billion accounts across Snapchat, Instagram, WhatsApp, Facebook, and Messenger now create and watch these vertical, ephemeral slideshows. And yesterday, Facebook chief product officer Chris Cox showed a […]
View More Stories are about to surpass feed sharing. Now what?