How do you do, fellow kids? After Facebook Watch, Lasso, and IGTV failed to become hits with teens, the company has been quietly developing another youthful video product. Multiple sources confirm that Facebook has spent months building LOL, a special feed of funny videos and GIF-like clips. It’s divided into categories like “For You”, “Animals”, […]
Want to run your own home shopping network? Facebook is now testing a Live video feature for merchants that lets them demo and describe their items for viewers. Customers can screenshot something they want to buy and use Messenger to send it to the seller, who can then request payment right through the chat app. […]
Facebook Watch has failed to capture viewers with its content, so it’s hoping to differentiate through the company’s core strength: social. Today Facebook fully launches Watch Party, its co-viewing feature where users can see and comment on the same video at the same time, to all profiles and Pages around the world. Watch Party had […]
Netflix and chill from afar? Facebook Messenger is now internally testing simultaneous co-viewing of videos. That means you and your favorite people could watch a synchronized video over group chat on your respective devices while discussing or joking about it. This “Watch Videos Together” feature could make you spend more time on Facebook Messenger while […]
Zombie-like passive consumption of static video is both unhealthy for viewers and undifferentiated for the tech giants that power it. That’s set Facebook on a mission to make video interactive, full of conversation with broadcasters and fellow viewers. It’s racing against Twitch, YouTube, Twitter and Snapchat to become where people watch together and don’t feel […]
Facebook’s turning its push for well-being through active, not passive, content consumption into a feature with its new test of “Watch Party”. It allows Group admins to pick any public video on Facebook and show it to their members at the same time with a dedicated comment reel to create a “shared viewing experience”. Live videos on Facebook generate six times… Read More
Facebook is allowing its users to be more choosy with where their posts are shared.
The social network is testing a status option that lets users select if a post shows on their profile or just in Facebook News Feed. The feature was spotted by The Next Web’s Matt Navarra on Friday.
Another button in testing lets users share a new post only to News Feed and to Facebook Stories and exclude their Facebook profile, Navarra also shared on Friday. Read more…
The right soundtrack can make a boring video interesting. So after years of reported discussions with the record labels, Facebook is launching video editing tool Sound Collection for inserting “songs, vocals, noises, and instrumental tracks spanning genres like hip hop, pop, jazz, country, and more” into Facebook and Instagram clips. What you can’t add is any music… Read More
Get ready for more ads on Facebook.
This potential change opposes Facebook’s previous strategy and CEO Mark Zuckerberg’s own words.
“We don’t need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed,” Zuckerberg said in July during the company’s quarterly earnings report, AdAge noted. Read more…