Pastry chef Claire Saffitz is back at it again with some intense dedication to extremely detailed junk food recreation.
On this episode of the YouTube series Gourmet Makes from Bon Appétit, Saffitz takes on the classic cheesy snack — Cheez-It. She can tell from the beginning that they will have to be baked, and sets out on a quest to get that iconic texture just right.
To get those very crispy layers, she uses a technique called “lamination” with butter, which produces a flakiness similar to the layers of a croissant.
However, it’s a struggle. Several people assist her in the math portion of calculating what size the dough will bake to and how much it shrinks in the oven. “How many college degrees did that take?” she remarks. Read more…
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View More Watch this pastry chef attempt a gourmet take on the classic Cheez-It
McDonald’s is announcing an agreement to acquire personalization company Dynamic Yield. The announcement does not include a price, but a source with knowledge of the deal said that it’s more than $300 million. Dynamic Yield works with brands across e-commerce, travel, finance and media to create what’s been described as an Amazon-style personalized experience. McDonald’s […]
View More McDonald’s is acquiring Dynamic Yield to create a more personalized drive-thru
This post reveals the cost of acquiring a customer on every ad channel my agency has tested.
View More What’s the cost of buying users from Facebook and the other ad networks?
Heathcare kiosks, a home-cooked food marketplace, and a way for startups to earn interest on their funding topped our list of high-potential companies from Y Combinator’s Winter 2019 Demo Day 2. 88 startups launched on stage at the lauded accelerator, though some of the best skipped the stage as they’d already raised tons of money. […]
View More Our 9 favorite startups from Y Combinator W19 Demo Day 2
Reese’s Peanut Butter Cups are obviously incredible, the envy of their chocolaty peers. But as Easter approaches and we begin to consider our springtime candy lineups (I assume everyone does this), it might be time to admit that specialty Reese’s — we’ll use the seasonal Reese’s Egg as an example — are better.
There are several key differences between Reese’s Cups and Reese’s Eggs, including size, shape, and the amount of peanut butter within the chocolate shell. Most notably, the cup has ridges and the egg does not.
But Reese’s, it turns out, do not need ridges to be the best versions of themselves. In fact, they just need to be shapeless, chunky globs. Read more…
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View More Seasonal Reese’s are better than Reese’s Peanut Butter Cups
Starbucks is serving up a steaming hot $100 million cash commitment to anchor a new food-focused fund in partnership with the consumer and tech-focused focused private equity firm Valor Equity Partners. The behemoth of burnt-coffee said that its commitment to the Valor Siren Ventures fund is an attempt to focus on “new ideas and technologies […]
View More Starbucks will anchor the new $400 million food-focused Valor Siren Ventures fund
Postmates is launching a new feature called Postmates Party that lets customers within the same neighborhood pool their orders. In return, these customers get the food delivered for free, eliminating a major pinch point for potential Postmates users. The feature illustrates how Postmates, one of the earlier entrants to the billion-dollar food delivery wars, is […]
View More Postmates’ newest feature is like Uber pool for food delivery
Contrary to what you might have grown up hearing, snacking can actually be good for you if you do it right. Eating small, healthy snacks throughout the day can keep your metabolism revved up and help normalize blood sugar, according to Everyday Healt…
View More 10 of the best snack subscription boxes according to reviewers
Eclipse Foods may be the company that finally takes milk out of the dairy business. Ever since the acquisition of WhiteWave Foods by the French dairy giant Danone for over $10 billion investors have been thirsting for a technology that would give consumers a better tasting, more milky (for lack of a better word), milk […]
View More Launching from YC, Eclipse Foods casts a long shadow over the $336 billion dairy industry
Former Google and Dropbox executive Dennis Woodside has joined the meat replacement developer Impossible Foods as the company’s first President. Woodside, who previously shepherded Dropbox through its initial public offering, is a longtime technology executive who is making his first foray into the food business. The 25-year tech industry veteran most recently served as the […]
View More Former Dropbox exec Dennis Woodside joins Impossible Foods as its first President
Maybe social media isn’t so bad after all.
Business had been slow for Billy’s Donuts in Missouri City, Texas, which opened only last week, according to NBC News.
So the owner’s son, Billy, posted a tweet on Saturday evening with pictures of his dad Satharith at the counter of his empty store.
“My dad is sad cause no one is coming to his new donut shop,” Billy captioned the post.
The tweet went viral, with more than 300,000 retweets at last count. Even celebrities like actor James Woods, YouTuber Casey Neistat, and the official Twitter account gave the donut shop some love. Read more…
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View More One viral tweet saved the day for this struggling donut shop
Bottomless, one of the 200-plus startups in Y Combinator’s latest batch, uses a smart scale to automatically restock your java supply.
View More Bottomless has a solution for lazy coffee addicts