Dave Davis Contributor Dave Davis joined Copyright Clearance Center in 1994 and currently serves as a research analyst. He previously held directorships in both public libraries and corporate libraries and earned joint master’s degrees in Library and Information Sciences and Medieval European History from Catholic University of America. More posts by this contributor How AI […]
View More A long and winding road to new copyright legislationCategory: Gracenote
Nielsen will use Gracenote’s smart TV data for ad targeting
Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new level.” In other words, advertisers using the Nielsen Marketing Cloud will be… Read More