Even the IAB warned adtech risks EU privacy rules

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]

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How a small French privacy ruling could remake adtech for good

A ruling in late October against a little known French adtech firm that popped up on the national data watchdog’s website earlier this month, is causing ripples of excitement to run through privacy watchers in Europe who believe it signals the beginning of the end for creepy online ads. The excitement is palpable. Impressively so, […]

View More How a small French privacy ruling could remake adtech for good