A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]
View More Even the IAB warned adtech risks EU privacy rules
Advertising Tech
AOL
AppNexus
behavioral advertising
data controller
data protection
data protection law
data security
Digital Advertising
digital marketing
digital media
DoubleClick
ePrivacy Regulation
Europe
european commission
european union
General Data Protection Regulation
Google
Gps
iab europe
ireland
Johnny Ryan
online advertising
online content
OpenX
Poland
Privacy
programmatic advertising
rubicon project
smaato
spamming
United Kingdom