Instagram appears to be testing a way to watch videos with friends

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Some things are just better with friends.

Like watching videos on the internet, which Facebook has tried to make more social with the introduction of its Watch Party feature, introduced last year.

It appears the company is testing a similar co-watching feature on Instagram, as spotted by Jane Manchun Wong of Hong Kong.

The feature seems like it would be accessible during a video chat on Instagram Direct, and by clicking a button to activate it (as indicated by Wong’s finger).

Instagram is testing Co-Watching in Video Calls

It’s like Facebook’s Watch Party but for Instagram Direct

Tip @Techmeme pic.twitter.com/cRpRO61DXh

— Jane Manchun Wong (@wongmjane) March 7, 2019 Read more…

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Instagram thinks you want IGTV previews in your home feed

If you can’t beat or join them…force feed ’em? That appears to be Instagram’s latest strategy for IGTV, which is now being shoved right into Instagram’s main feed, the company announced today. Instagram says that it will now add one-minute IGTV previews to the feed, making it “even easier” to discover and watch content from […]

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Instagram will start cluttering your feed with IGTV videos

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Remember IGTV, the video service Instagram launched last year to take on YouTube?  (You might know it as that icon with a red dot you accidentally tap when trying to get to your direct messages.)

Well, Instagram is trying to make it more difficult for you to ignore IGTV. The app is now placing IGTV “preview” videos right in your main feed.

The videos will appear when someone you follow posts a new video to IGTV. Instagram will automatically add a clip from that video to your feed, along with a link to watch the full video in IGTV.

Now, you can preview IGTV videos in your feed. When there’s a new video from someone you follow, you can tap from your feed to watch the full video in IGTV. (👋 @HannahStocking) pic.twitter.com/tkYSchB7E8

— Instagram (@instagram) February 7, 2019 Read more…

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Why IGTV should go premium

It’s been four months since Facebook launched IGTV, with the goal of creating a destination for longer-form Instagram videos. Is it shaping up to be a high-profile flop, or could this be the company’s next multi-billion dollar business? IGTV, which features videos up to 60 minutes versus Instagram’s normal 60-second limit, hasn’t made much of […]

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Joe Biden is headed to IGTV

What better way to reach millennial voters ahead of a 2020 presidential run than through Instagram? Joe Biden, in partnership with ATTN:, will host a 10-episode series streaming on IGTV beginning September 12. In reality, he has yet to confirm a presidential run; the partnership, rather, is meant to help combat digital misinformation in an era of “fake […]

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For IGTV, Instagram needs slow to mean steady

Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but the long-form video hub certainly isn’t an instant hit like Instagram Stories. Two months after that launched in 2016, Instagram was […]

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