The ‘Dark Knight’ trilogy is returning to theaters for a 70mm IMAX tour

Time to dust off that Bane impression: The Dark Knight trilogy is headed back to the big screen.
In honor of Batman’s 80th birthday later this month, Director Christopher Nolan is taking his beloved trio of Christian Bale-starring Batman flicks on th…

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All 20 Marvel Cinematic Universe movies are coming to IMAX

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Marvel’s having a 10th birthday bash, and you’re invited.

IMAX and Disney have announced that, in a celebration of the franchise’s 10th anniversary, all 20 Marvel Cinematic Universe movies are coming to IMAX theaters this Labor Day weekend.

Yup, all of them – including, for the first time ever in that jumbo-sized format, Iron Man, The Incredible Hulk, and Captain America: The First Avenger

And the Marvel crew couldn’t be more excited, as explained in this promotional video explaining just why it’s so important for you to not just watch these movies, but to watch them in IMAX.

“A lot of superheroes coming together. Sounds like IMAX was the appropriate call,” says Chris Evans.  Read more…

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Location-based virtual reality is increasing its footprint in the U.S.

Earlier this year, in a small, grey-walled storefront inside a very large mall in Torrance, Calif. (just past the AMC Center) , the virtual reality game-maker Survios planted its first flag in the market for location-based gaming. It’s one of several companies (many based in Los Angeles) that are turning the city into a hub […]

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IMAX featurette makes the case for watching ‘Avengers: Infinity War’ in IMAX

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The biggest question looming over Avengers: Infinity War is “Who’s going to die?” and we’ve tried our best to answer that here

But the second biggest question might be “How the hell did they manage to get so many characters into one movie?” And while we don’t know yet how it’ll all pan out, we’re thinking it helps if you’ve got an extra-large box if you put them in. 

The IMAX featurette above makes a case for watching Infinity War on the biggest screen you can find – all the better to see as much of this movie as possible, including all the little details at the top and bottom of the frame that get cut off in a standard aspect ratio. Read more…

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IMAX and Conversive launch a conversational AR app about pandas

While IMAX has become synonymous with enormous theatrical screens, Chief Marketing Officer JL Pomeroy told me the company has “been an innovator at the forefront of technology breakthroughs for the last 50 years” — for example, it recently started creating virtual reality arcades. And today, IMAX is releasing its first augmented reality project, developed in partnership […]

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