Category: Interactive Advertising Bureau

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Google and IAB ad category lists show “massive leakage of highly intimate data”, GDPR complaint claims

sudshr47 January 28, 2019

Male impotence, substance abuse, right-wing politics, left-wing politics, sexually transmitted diseases, cancer, mental health. Those are just a few of the advertising labels that Google’s adtech infrastructure routinely sticks to Internet users as it watches and tracks what they do online in order to target them with behavioral ads. Intimate and highly sensitive inferences such […]

View More Google and IAB ad category lists show “massive leakage of highly intimate data”, GDPR complaint claims
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Digital ad spend grew 23 percent in the first six months of 2017, according to IAB

sudshr47 December 20, 2017

 Digital ad spending continued to grow during the first six months of 2017, according to the latest Internet Advertising Revenue Report. The report was prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, a trade group of onl…

View More Digital ad spend grew 23 percent in the first six months of 2017, according to IAB