Apple releases new ads to sell millennials on the iPhone X

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Still haven’t bought the iPhone X? Maybe these videos will convince you. 

Apple posted three new videos to its Youtube channel Monday, all of which advertise features of the iPhone X. 

These aren’t the first ads Apple has released for the iPhone X — the device was featured in Apple’s holiday ad for Airpods, and the company released several ads for the iPhone X, the iPhone 8/8 Plus, and the Apple Watch shortly after its keynote in September. Since then, it has periodically released new ads. 

The first ad highlights the convenience of FaceID as a security feature. We see the colorful shots of the iPhone X that we’ve seen in older commercials. Then, we’re shown a series of faces, and informed that our faces are “the most unforgettable, magical password ever created.”  Read more…

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