Two years ago, Fitbit was in a rough spot. The company had ridden the wearables boom to an IPO and become virtually synonymous with the fitness tracker space, only to watch its fortunes dwindle as the market shifted almost entirely toward smartwatches. “That shift happened very rapidly over a year and a half,” CEO James […]
View More Fitbit CEO James Park talks lessons learned from the company’s strugglesCategory: James Park
Fitbit’s newest fitness tracker is just for employees and health insurance members
Fitbit has a new fitness tracker, but it’s one that you can’t buy in stores. The company quietly uncorked the Inspire on Friday, releasing its first product that is available only to corporate employees and health insurance members. The idea is to offer a fully subsidized wearable that helps the company dig deeper into the […]
View More Fitbit’s newest fitness tracker is just for employees and health insurance membersFitbit earnings beat expectations on strength of smartwatch sales
Fitbit is slowly righting its financial ship, courtesy of a successful push into smartwatch category. The wearable company reported a profit (when adjusted for items such as stock-based compensation) thanks to growing sales in the new category. Total revenues rose slightly to $393.6 million in the third quarter compared with the same period last […]
View More Fitbit earnings beat expectations on strength of smartwatch salesFitbit CEO James Park on the struggles and future of the wearable maker
The sentiment is punctuated by the fact that the product felt like a Hail Mary at the time. As Fitbit’s fortune was declining, the executive began talking up the product well in advance of its release, as the company acquired several offerings to bolster the device. Of course, that admission comes in the wake of this week’s product announcement. The Versa is the device the… Read More
Fitbit CEO James Park on the struggles and future of the wearable maker
The sentiment is punctuated by the fact that the product felt like a Hail Mary at the time. As Fitbit’s fortune was declining, the executive began talking up the product well in advance of its release, as the company acquired several offerings to bolster the device. Of course, that admission comes in the wake of this week’s product announcement. The Versa is the device the… Read More