This is the Stanford thesis presentation that launched Juul

Against a backdrop of public backlash and looming federal regulations, the world’s biggest e-cigarette manufacturer has released video of the original thesis presentation that launched Juul, with the hopes of making the case that its purpose is to do no harm — or at least less harm. The founders of Juul have told their story […]

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Juul Labs hires former Apple employee to lead the fight against counterfeits

Juul Labs, the e-cig company under fire for its product’s popularity with young people, has brought on a new VP of Intellectual Property Protection with Adrian Punderson, formerly of PwC and Apple. Punderson’s job is all about working alongside government agencies, as well as Juul Labs Intellectual Property VP Wayne Sobon, to combat the sale […]

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Juul launches ‘make the switch’ TV campaign aimed at adult smokers

For Juul Labs, 2018 was a long year full of ups and downs, with the company coming under heavy scrutiny by the FDA over the popularity of the nicotine vaporizer with young people. But as we begin 2019, Juul is kicking off the year with a massive ad campaign focused on getting adult smokers to […]

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Juul Labs gets $12.8 billion investment from Marlboro maker Altria Group

After a long year fighting underage use of its products, Juul Labs has today struck a deal with Altria Group, the owners of Philip Morris USA and makers of Marlboro cigarettes. The deal values Juul at $38 billion, according to Bloomberg, and injects the company with a fresh $12.8 billion in exchange for a 35 […]

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What the FDA’s restriction of e-cig flavors means for Juul

FDA Commissioner Scott Gottlieb has revealed his plans to combat underage use of e-cigs and nicotine, which has grown 78 percent among high school students from 2017 to 2018. The commissioner today announced a plan that would remove all flavored electronic nicotine delivery system products — with the exception of tobacco, mint, menthol, or non-flavored […]

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Juul Labs reveals its plan to combat underage vape use

Juul will be removing non-tobacco flavored pods from all stores, including convenience stores and vape shops, according to a new plan the company released today. This comes exactly 60 days after the FDA demanded a more comprehensive plan from big e-cig makers to deal with the growing problem of underage use of these products. Juul’s […]

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Juul files lawsuit against other e-cig makers for patent infringement

Juul Labs today filed a complaint with the United States International Trade Commission (ITC) claiming that several organizations are infringing on Juul Labs’ patents. Juul has asked the ITC to halt the importation, distribution and sale of these products in the U.S. In all, eighteen entities are listed within the complaint as having infringed Juul […]

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The clock is ticking for e-cig companies to block underage users

The FDA is giving makers of e-cigarettes 60 days to come up with a more effective, forceful plan to combat underage use of the products. FDA Commissioner Dr. Scott Gottlieb is yet again moving the goal posts for e-cig companies. He now considers underage use of electronic nicotine delivery systems (ENDS) an epidemic, forcing the […]

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JUUL Labs responds to FDA concerns about flavored e-liquids

In a statement released today, Juul Labs has responded to FDA moves to increase regulation on flavored tobacco products in order to curb underage use. This comes at a time when Juul Labs is under increasing scrutiny. Here’s the statement from Juul Labs CEO Kevin Burns: We fully support FDA’s efforts to curb underage use […]

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Juul tightens up social media to focus on former smokers switching to e-cigs

Juul Labs, the company behind the ever-popular Juul e-cig, has today announced a new policy around social media. This comes in the midst of Juul’s effort to get FDA approval, which has been made more arduous by the fact that the FDA has cracked down on Juul after learning how popular the device is with […]

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