Microsoft and Adobe have been building a relationship for some time, and today the two companies announced a deeper integration between the two platforms at Adobe Summit in Las Vegas. It involves sharing Marketo data, the company that Adobe acquired last September for $4.75 billion. Because it’s marketers, they were duty-bound to give it a […]
View More Adobe announces deeper data sharing partnership with Microsoft around accountsCategory: Marketing
Adobe and Salesforce announce Customer Data Platforms to pull data into single view
Marketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete a picture of their customers and their experience in dealing with you as possible. Perhaps not coincidentally, Adobe, which is holding its Adobe Summit this week in Las […]
View More Adobe and Salesforce announce Customer Data Platforms to pull data into single viewWhat’s the cost of buying users from Facebook and the other ad networks?
This post reveals the cost of acquiring a customer on every ad channel my agency has tested.
View More What’s the cost of buying users from Facebook and the other ad networks?Asia’s AnyMind pulls in another $8M and expands into outdoor advertising
Asia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals. The company announced a $13.4 million raise back in November, but that has now expanded to $21.4 million thanks to an additional injection from VGI Global Media, a Thailand-based firm […]
View More Asia’s AnyMind pulls in another $8M and expands into outdoor advertisingEU gov’t and public health sites lousy with adtech, study finds
A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches including queries related to HIV, mental health, pregnancy, alcoholism and cancer to examine how frequently […]
View More EU gov’t and public health sites lousy with adtech, study findsUK asks competition watchdog to put adtech market review top of its to-do list
The UK government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as possible”. In a letter to the Competition and Markets Authority, chancellor Philip Hammond writes that the online […]
View More UK asks competition watchdog to put adtech market review top of its to-do listTwitter launches its first podcast, ‘Character Count,’ focused on its ad business
Twitter today is joining the podcasting arena. This morning, the social network is launching its first-ever podcast series with a new show focused on Twitter’s advertising business, which it’s calling “Character Count.” The company says, for now, it’s testing the waters with five already-produced episodes of around 25 to 30 minutes in length. It plans […]
View More Twitter launches its first podcast, ‘Character Count,’ focused on its ad businessClari platform aims to unify go-to-market operations data
Clari started out as a company that wanted to give sales teams more information about their sales process than could be found in the CRM database. Today, the company announced a much broader platform, one that can provide insight across sales, marketing and customer service to give a more unified view of a company’s go-to-market […]
View More Clari platform aims to unify go-to-market operations dataPolis, the door-to-door marketer, raises another $2.5 million
Polis founder Kendall Tucker began her professional life as a campaign organizer in local Democratic politics, but — seeing an opportunity in her one-on-one conversations with everyday folks — has built a business taking that shoe leather approach to political campaigns to the business world. Now the company she founded to test her thesis that […]
View More Polis, the door-to-door marketer, raises another $2.5 millionFreshworks launches a load balancer for handling customer inquiries
Customer engagement service Freshworks, which was valued at about $1.5 billion in its last funding round, today launched Omniroute, the latest product in its portfolio of tools for customer service agents. Omniroute is essentially a load-balancer for routing multi-channel customer inquiries. Freshworks argues that earlier customer support solutions made it hard for agents to switch […]
View More Freshworks launches a load balancer for handling customer inquiriesMovable Ink adds augmented reality to email marketing arsenal
Movable Ink has always helped marketers create highly customizable, visually interesting emails. Today, the company announced a new capability for marketers who want to introduce light-weight augmented reality (AR) to their campaigns. Moveable Ink co-founder and CTO Michael Nutt says the company was looking for a way to provide customers with AR experiences with less […]
View More Movable Ink adds augmented reality to email marketing arsenalMinor League Baseball is swinging big and going weird with new team names
In the late fall of 2018, one of the most viral sports stories was about a new Minor League Baseball (MILB) team in Madison, Alabama. The reason for all the hype wasn’t their game so much as their name: the Rocket City Trash Pandas
The name was unvei…