Category: Marketing

Amazon e-commerce Marketing retail Yelp

Online reviews are a mess

sudshr47 November 9, 2017

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Yelp doesn’t get the best reviews these days.

Check the company’s own business page on its website, and you’ll find a laundry list of single-star reasons why people have come to mistrust the reviews hub: high-profile scandals, accusations of censorship, conspiracy theories.

“They suppress real customer reviews that don’t fit into their utopian view of what a review should be,” said one representative user. “Stop trying to social engineer and steer consumers by picking the winners and losers.”

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Intersection raises $150 million for the global expansion of its free Wi-Fi

sudshr47 November 7, 2017

 As it looks to expand the global footprint of its internet-enabled digital advertising and informational kiosks, New York-based Intersection has raised $150 million in a new round of financing.  Read More

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Business Growth Hacking Marketing Work Life

Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders

sudshr47 November 7, 2017

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Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders

Born in 2010, the term “growth hacker” was first defined by Sean Ellis as “a person whose true north is growth” … someone with a “burning desire to connect your target market with your must-have solution.” 

Two years later, Ryan Holiday unpacked what was then a revolution:

“Once companies break out of the shackles of antiquated notions of what is or isn’t marketing, the whole field becomes cheaper, easier and much more scalable. Welcome to growth hacking. Or better, welcome to actual marketing, where whatever works is marketing.” Read more…

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Photoslurp bags $870k for its ‘shop the look’ UGC marketing platform

sudshr47 November 6, 2017

 Bootstrapping Barcelona-based visual commerce startup Photoslurp has taken its first external funding: Announcing €750,000 (~$870k) in pre-Series A financing, led by Spanish VC Inveready Technology Investment Group, with participation from Bankinter VC, Caixa Capital Risc and ICF. Read More

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