Media Industry – Page 2

Media Industry Streaming Media Tech Television Youtube

YouTube just made TV advertising more affordable than ever

sudshr47 October 17, 2018

TV advertising is notoriously expensive. YouTube just changed that.

YouTube has announced it’s now letting advertisers run campaigns that specifically target users watching YouTube on television screens.

The video giant has just launched a “TV screens device type” option on its Google Ads platform. This means that advertisers will now be able to specifically target viewers who are watching YouTube content television sets. This includes people using streaming devices such as Google’s very own Chromecast, set-top boxes like the Apple TV or Roku, video game consoles, and smart TVs.

More about Youtube, Television, Streaming Media, Tech, and Media Industry

Bbc Culture Media Industry Radio Women

The most popular radio show in the UK is getting its first ever female host

sudshr47 October 3, 2018

It’s 2018 and women are *still* having firsts. And, Wednesday marks yet another major first for women.

For the first time in the 51 year history of BBC Radio 2 — the most listened to radio station in the UK — its breakfast show will be hosted by a woman — veteran radio presenter Zoe Ball. The Radio 2 Breakfast Show is also the most listened-to breakfast show in the UK.

In a Twitter statement, Ball she was “absolutely cock a hoop” to be joining the show.

“To be the first woman to present this very special show is both an honour and privilege,” Ball said. Read more…

More about Women, Bbc, Radio, Culture, and Media Industry

advertising Media Industry Tech Video Youtube

Now you can buy movie tickets or book a vacation right from a YouTube ad

sudshr47 October 1, 2018

YouTube ads are about to get a lot more interactive.

The Google-owned video platform today announced a brand-new video advertising option that will allow users to buy or download what the ad is advertising — straight from the ad itself.

Before this announcement, advertisers had a more limited selection of interactive ad extentions from YouTube. Location extensions, for instance, can point viewers to a place related to the ad that’s close to them.

Now, advertisers will have a lot more options when it comes to these interactive extensions. For example, a movie trailer advertiser could show users local showtimes that they can click through and be taken straight to a site like Fandango or Atom. Viewers could also potentially download an app or booking a trip through these kinds of new YouTube ad extensions. Read more…

More about Video, Youtube, Advertising, Tech, and Media Industry

Culture Media Industry New Yorker Festival Steve Bannon The New Yorker

Steve Bannon is headlining the New Yorker Festival and readers are outraged

sudshr47 September 3, 2018

Proving time is a flat circle and no one ever learns anything, a scheduled appearance by former Donald Trump advisor and Breitbart mastermind Steve Bannon has generated huge backlash for the organizers of an event.
SEE ALSO: Milo Yiannopoulos’ Facebo…

Jack Dorsey Media Industry New York Times Tech Twitter

Twitter CEO responds to mountains of criticism from The New York Times

sudshr47 July 21, 2018

The New York Times is calling out Twitter and Twitter’s CEO has some thoughts.
New York Times journalist Maggie Haberman wrote about why she’s taking a break from Twitter on Friday, including a laundry list of reasonable examples explaining why the a…

Big Tech Companies Media Industry Slack Tech

Slack is down and I talked to my colleagues… in the face???

sudshr47 June 27, 2018

Slack is down so I had no choice but to look up from my monitor and wonder… wait a sec… who are these people sitting all around me?? My COLLEAGUES? We are all corralled in a physical space to talk to each other in the face, and not just with dancing emoji? Neat!

Slack reported outages around 9:30 E.T. on Wednesday. Messages failed to send, and Slack couldn’t connect to the internet.

We’re investigating connectivity issues for all workspaces, thanks for your patience, we’ll have updates shortlyhttps://t.co/uQIDJzyLSV

— Slack (@SlackHQ) June 27, 2018 Read more…

More about Slack, Tech, Media Industry, and Big Tech Companies

Masters Of Scale Media Industry Silicon Valley Tech

Company culture and importance of first impressions

sudshr47 June 20, 2018

First impressions count.

On this episode of “Masters of Scale,” entrepreneur Margaret Heffernan talks about how your company culture is reflected in the person people interact with first: your receptionist.

“If you want to build a strong culture, the first thing you have to do is open your eyes,” “Masters of Scale” host and LinkedIn cofounder Reid Hoffman says to Heffernan. “You have to start observing your culture the instant you arrive at the office — as soon as you walk through the front door.” Read more…

More about Masters Of Scale, Tech, Silicon Valley, and Media Industry

Culture Donald Trump Media Industry Politics

This week in Trump magazine covers: crowning a king and channeling Miley Cyrus

sudshr47 June 7, 2018

Using a news magazine cover to make a statement about president Donald Trump is something of a cottage industry these days, but that didn’t stop Time and The Economist from dropping more covers directed at the 45th president.

The new Time cover takes direct aim at Trump’s recent efforts to undermine Special Counsel Robert Mueller’s investigation into possible collusion and obstruction of justice by Trump’s campaign team in the lead up to the 2016 election.

TIME’s new cover: Donald Trump’s campaign to discredit the Russia investigation may be working. It’s also damaging American democracy https://t.co/z3bDDFdd6c pic.twitter.com/tL7Rafd0ya

— TIME (@TIME) June 7, 2018 Read more…

More about Politics, Culture, Donald Trump, Culture, and Media Industry

Culture Fake News Media Industry Sinclair Broadcasting Group Watercooler

Watch our IRL dystopia in real time with these Sinclair local news broadcasts

sudshr47 April 1, 2018

If you wake up this morning not feeling frightened, you clearly haven’t spent enough time watching local news stan for Donald Trump.
Last month, CNN’s Brian Stelter revealed that Sinclair Broadcast Group, operator of nearly 200 local television stati…

Cambridge Analytica Facebook Mark Zuckerberg Media Industry Tech

Facebook needs to stick up for its users. It’s past time for a public editor.

sudshr47 March 21, 2018

Facebook is facing hard questions following news that data-mining firm Cambridge Analytica deceived users and harvested information from 50 million profiles. But we already have the answer to one: Has Facebook learned from its mistakes? Nope.

That’s probably because Facebook doesn’t have a dedicated staffer — or public editor — looking out for the people who use the company’s service. Consider this: Cambridge Analytica’s data-scraping reportedly occurred in 2014, the same year Facebook made another fateful decision that it might not have if someone there was looking out for people like you and me. Read more…

More about Facebook, Mark Zuckerberg, Cambridge Analytica, Tech, and Media Industry