The number of U.S. households without a traditional cable or satellite TV subscription that instead receive broadcast stations using a digital antenna has jumped by nearly 50 percent over the past 8 years to reach 16 million homes, according to a new report from Nielsen. Today, 14 percent of all U.S. TV households are watching […]
View More Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 yearsCategory: Nielsen
Nielsen backs up Netflix’s big ‘Bird Box’ viewer claims with seriously impressive data
It looks like Bird Box is the massive hit that Netflix says it is.
Nielsen, which measures viewer ratings of television shows and now some streaming services, backed up Netflix’s bold claims about Bird Box’s popularity, Variety reported Tuesday. With…
Nielsen: the second screen is booming as 45% often or always use devices while watching TV
Americans are regularly checking a second screen while watching TV, according to a new report from Nielsen that examined the media consumption habits of U.S. adults in the second quarter of 2018. Today, 28 percent of adults say they “sometimes” use a digital device, like a phone or tablet, while watching TV. A much larger […]
View More Nielsen: the second screen is booming as 45% often or always use devices while watching TVNielsen: Americans are streaming 8 billion hours of content per month on connected TVs
With the rise of streaming services and the trend towards cord cutting, the way U.S. consumers are watching video is also changing. Today, over two-thirds of U.S. homes have devices that are able to stream video, according to Nielsen . In a new report out this morning, the measurement firm looked at the impact these […]
View More Nielsen: Americans are streaming 8 billion hours of content per month on connected TVsNielsen: U.S. smart speaker adoption grew to 24% in Q2 2018, 4 in 10 own more than one
In the second quarter, the adoption of smart speakers – like Amazon Echo and Google Home devices – grew to 24% in the U.S., up from 22% the prior quarter, according to new data from Nielsen, released this week. The measurement firm took a look at how consumers were using their speakers, when, as well […]
View More Nielsen: U.S. smart speaker adoption grew to 24% in Q2 2018, 4 in 10 own more than oneU.S. adults now spend nearly 6 hours per day watching video
If you’ve been wondering why every major media platform has been doubling down on its video efforts in recent months, Nielsen’s new report has the answer. According to the firm’s research, U.S. adults are now spending almost 6 hours per day on video, on average. That includes time spent watching both live and time-shifted TV, […]
View More U.S. adults now spend nearly 6 hours per day watching videoAfrican VC TLcom Capital invests $5M in Nigerian data analytics firm Terragon Group
Jake Bright Contributor Jake Bright is a writer and author in New York City. He is co-author of The Next Africa. More posts by this contributor Africa Roundup: Uber says it’s staying, Konga could be epic startup fail Harley Davidson’s EV debut could electrify the motorcycle industry The African venture firm TLcom Capital is betting […]
View More African VC TLcom Capital invests $5M in Nigerian data analytics firm Terragon GroupOn-demand streaming now accounts for the majority of audio consumption, says Nielsen
U.S. album sales declined in 2017 as streaming continues to grow, according to Nielsen’s year-end music report released this week. The report found that album sales, including both digital and physical, fell 17.7 percent last year to 169.15 million copies, down from 205.5 million in 2016. Meanwhile, streaming once again soared, leading the overall music industry to growth, largely due to… Read More
Over 15 Million watched the ‘Stranger Things 2’ premiere by its third day on Netflix
Netflix definitely has a hit show on its hands with the recent release of Stranger Things 2. According to new data this week from Nielsen, which only recently began measuring subscription video on demand services, 361,000 viewers binged their way through the entire second season of Stranger Things 2 – that’s 9 straight episodes – within the first day it was… Read More
Nielsen will use Gracenote’s smart TV data for ad targeting
Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new level.” In other words, advertisers using the Nielsen Marketing Cloud will be… Read More