This post reveals the cost of acquiring a customer on every ad channel my agency has tested.View More What’s the cost of buying users from Facebook and the other ad networks?
A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches including queries related to HIV, mental health, pregnancy, alcoholism and cancer to examine how frequently […]View More EU gov’t and public health sites lousy with adtech, study finds
The UK government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as possible”. In a letter to the Competition and Markets Authority, chancellor Philip Hammond writes that the online […]View More UK asks competition watchdog to put adtech market review top of its to-do list
The influential Massachusetts Senator and Presidential hopeful Elizabeth Warren has been a longtime critic of the consolidation of economic power by Amazon, Google, and Facebook. Now she’s making their break-up a key component of her Presidential platform. Warren has just released her plan for breaking up big tech, in what seems like a watershed moment […]View More Elizabeth Warren wants to break up Google, Amazon and Facebook
Cookie walls that demand a website visitor agrees to their Internet browsing being tracked for ad-targeting as the ‘price’ of entry to the site are not compliant with European data protection law, the Dutch data protection agency clarified yesterday. The DPA said it has received dozens of complaints from Internet users who had had their […]View More Cookie walls don’t comply with GDPR, says Dutch DPA
Facebook is expanding its efforts around premium video advertising with a new program called Facebook Showcase. This follows the announcement last fall of what the company calls In-Stream Reserve advertising — video ads with a curated list of hundreds of publishers, at a set price, with Nielsen-verified audiences. In fact, Facebook said at a press […]View More Facebook announces new program for premium video ads
China’s Baidu, which is often compared to Alphabet’s Google, is showing no signs of slowing down its pace of betting on video content as its core advertising unit feels the squeeze from rivals. The company’s latest financial results show its video streaming business iQiyi posted a net loss of 9.1 billion yuan or $1.3 billion in 2018, […]View More Baidu’s video site iQiyi adds 37M subscribers in 2018 amid mounting losses
A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]View More Even the IAB warned adtech risks EU privacy rules
This is the year when the money spent on digital advertising will finally overtake spending on traditional ads — at least according to the latest forecast from eMarketer. The research firm is predicting that U.S. digital ad spend will increase 19.1 percent this year, to $129.3 billion, while traditional advertising will fall 19 percent, to […]View More eMarketer predicts digital ads will overtake traditional spending in 2019
Privacy advocates claim that an organization that represents the online ad industry knew they would be violating privacy laws, but did so anyway, in an updated complaint filed against the group as well as Google.
On Tuesday, the group filed new evide…
Google today announced its intention to acquire Alooma, a company that allows enterprises to combine all of their data sources into services like Google’s BigQuery, Amazon’s Redshift, Snowflake and Azure. The promise of Alooma is that handles the data pipelines and manages for its users. In addition to this data integration service, though, Alooma also helps […]View More Google acquires cloud migration platform Alooma
Twitter has announced it’s expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European Union. This means anyone wanting to run political ads on its platform in those regions will first need to go through its certification process to prove their identity and certify […]View More Twitter names first international markets to get checks on political advertisers