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Even the IAB warned adtech risks EU privacy rules

sudshr47 February 21, 2019

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]

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TikTok parent ByteDance said to raise $1.45 billion for AI and content

sudshr47 December 7, 2018

ByteDance, the Chinese company behind the immensely popular video app TikTok, is in talks to raise $1.45 billion for a new fund, The Information reported on Friday citing sources. The fresh vehicle will help power artificial intelligence and media content for the $75 billion startup, which reportedly leapfrogged Uber’s valuation after raising $3 billion in October. ByteDance declined […]

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Google lays outs narrow “EU election advertiser” policy ahead of 2019 vote

sudshr47 November 22, 2018

Google has announced its plan for combating election interference in the European Union, ahead of elections next May when up to 350 million voters across the region will vote to elect 705 Members of the European Parliament. In a blog post laying out a narrow approach to democracy-denting disinformation, Google says it will introduce a […]

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PlusOneCoin made a cryptocurrency for upvotes

sudshr47 October 23, 2018

A team of developers have made something called PlusOneCoin, a clever cryptocurrency that essentially allows owners to upvote content on two financial sites, ADVFN and Investorshub. The idea — to reward people for accessing content and, more importantly, interacting with it — is something many services like Steemit have tried and failed to pull off. […]

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Google will struggle if it re-enters China, says its former country head

sudshr47 September 6, 2018

The odds are stacked against Google if the reports are true and the company is trying to bring its services back to China, according to the former head of Google China. News reports last month uncovered details of internal plans to introduce a search product and a news app in China, moves that would mark […]

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Europe takes another step towards copyright pre-filters for user generated content

sudshr47 June 20, 2018

In a key vote this morning the European Parliament’s legal affairs committee has backed the two most controversial elements of a digital copyright reform package — which critics warn could have a chilling effect on Internet norms like memes and also damage freedom of expression online. In the draft copyright directive, Article 11; “Protection of press publications […]

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Adblock Plus wants to use blockchain to call out fake news

sudshr47 June 13, 2018

eyeo, the company behind the popular browser-based ad block product Adblock Plus, is no stranger to controversy. Which is just as well given its new “passion project”: A browser add-on that labels news content as ‘trusted’ or, well, Breitbart. The beta browser extension, which is called Trusted News (initially it’s just available for Chrome), is intended to […]

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Europe eyeing bot IDs, ad transparency and blockchain to fight fakes

sudshr47 April 30, 2018

European Union lawmakers want online platforms to come up with their own systems to identify bot accounts. This is as part of a voluntary Code of Practice the European Commission now wants platforms to develop and apply — by this summer — as part of a wider package of proposals it’s put out which are […]