Xiaomi outs Redmi Go, a $65 entry-level smartphone for India

Chinese smartphone maker Xiaomi has announced a new entry level smartphone at an event in Delhi. The entry-level smartphone is targeted at the Indian market and looks intended to woo feature phone owners to upgrade from a more basic mobile. It runs Google’s flavor of Android optimized for low-powered smartphones (Android Go) which supports lightweight […]

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Sub-brands are the new weapon in China’s smartphone war

One of China’s top smartphone brands Vivo appears to have joined its fellows Oppo, Huawei and Xiaomi in setting up a new sub-brand as a softening market and heightened competition at home drive players to venture upon their original reach. A new smartphone brand called iQoo made its debut on Weibo, China’s answer to Twitter, on […]

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Xiaomi’s five-year plan is a $1.5 billion bet on smart homes

Xiaomi, the Chinese company best known for budget phones, is betting big on a future of connected homes. It plans to plough at least 100 billion yuan, or $1.48 billion, into the so-called “AIoT” sector over the next five years, founder and chief operating office Lei Jun announced on Friday. AIoT, short for “AI + […]

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Xiaomi turns Redmi into a sub-brand

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Xiaomi’s Redmi brand is taking on a life of its own. 

The company is spinning off Redmi, which was previously a product line for the company’s mid-range phones, into a sub-brand, Android Authority reported Thursday.

Xiaomi also posted a teaser image on its website featuring the number 4,800, which indicates that the first Redmi phone will have a 48-megapixel camera — or a 4,800mAh battery. 

Xiaomi has been teasing a phone with a 48-megapixel camera for some time, so it’s quite likely that this upcoming Redmi device will have one. It’s rumored that the device will have Qualcomm’s new Snapdragon 675 chip, which fits into the Redmi profile. Redmi phones are typically mid-range devices which offer a ton of bang for the buck.  Read more…

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