Marketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete a picture of their customers and their experience in dealing with you as possible. Perhaps not coincidentally, Adobe, which is holding its Adobe Summit this week in Las […]View More Adobe and Salesforce announce Customer Data Platforms to pull data into single view
As we wrote last week in How Salesforce paved the way for the SaaS platform approach, the ability to build extensions, applications and even whole companies on top of the Salesforce platform set the stage and the bar for every SaaS company since. Vlocity certainly recognized that. Targeting five verticals, it built industry-specific CRM solutions […]View More Vlocity nabs $60M Series C investment on $1B valuation
If there’s one skill that can add an extra kick to your résumé, it’s Salesforce — the top Customer Relationship Management (CRM) platform now ubiquitous at all sorts of enterprise companies. Its cloud-based apps power work productivity at every stage of the sales funnel, from lead generation to executing upon final sales. In fact, Salesforce claims that its Salesforce Economy is expected to create 3.3 million new jobs by 2022.
Tempted? If you’re looking to jumpstart a career that requires knowledge of Salesforce, you have options. On the non-technical side, look to be certified as a Salesforce Administrator — in which case you’ll want to take a certification exam like the Certified Administrator Exam, which tests your knowledge of Salesforce admin tasks such as building reports, maintaining clean data, and adding new fields to forms. On the flip side, technical-minded folks can look to nab certification as a Salesforce Developer, in which case you should aim to ace an exam such as the Platform App Builder. Salesforce Developers handle all the backend stuff involving building testing, implementing, and maintaining Salesforce apps to keep the platform running like a well-oiled machine. Read more…View More Want to learn Salesforce? These cheap online courses may be all you need.
From Extra Crunch We hope all of you enjoyed the conversation with Eric Peckham and Lucas Matney on GDC and game streaming. For those who couldn’t join, a transcript should be coming shortly. Our enterprise reporter Ron Miller has a dive into how Salesforce became the model for enterprise SaaS companies, with some great early […]View More A week of game streaming and earthquakes
When we think of enterprise SaaS companies today, just about every startup in the space aspires to be a platform. That means they want people using their stack of services to build entirely new applications, either to enhance the base product, or even build entirely independent companies. But when Salesforce launched Force.com, the company’s Platform […]View More How Salesforce paved the way for the SaaS platform approach
Meet the startups that raised venture capital, or got acquired, before Demo Day.View More To fund Y Combinator’s top startups, VCs scoop them before Demo Day
When Salesforce bought Quip in 2016 for $750 million, it was fair to wonder what it planned to do with it. While company founder Bret Taylor has moved up the ladder to chief product officer, Quip remained a standalone product. Today that changed when the company announced it was embedding Quip directly into its sales […]View More Salesforce finally embedding Quip into platform, starting with Sales and Service Cloud
Artificial intelligence and machine learning has become essential if you are selling sales, customer service and marketing software, especially in large enterprises. The biggest vendors from Adobe to Salesforce to Microsoft to Oracle are jockeying for position to bring automation and intelligence to these areas. Just today, Oracle announced several new AI features in its […]View More AI has become table stakes in sales, customer service and marketing software
When Salesforce introduced Einstein, its artificial intelligence platform in 2016, it was laying the ground work for artificial intelligence underpinnings across the platform. Since then the company has introduced a variety of AI enhancements to the Salesforce product family. Today, customer service got some AI updates. The goal of any customer service interaction is to […]View More Salesforce update brings AI and Quip to customer service chat experience
Salesforce is celebrating its 20th anniversary today. The company that was once a tiny irritant going after giants in the 1990s Customer Relationship Management (CRM) market, such as Oracle and Siebel Systems, has grown into full-fledged SaaS powerhouse. With an annual run rate exceeding $14 billion, it is by far the most successful pure cloud […]View More Salesforce at 20 offers lessons for startup success
Salesforce has been using the notion of trailblazers as a learning metaphor for several years, since it created a platform to teach customers Salesforce skills called Trailhead. Today, the company announced the availability of myTrailhead, a similar platform that enables company to create branded, fully-customizable training materials based on the Trailhead approach. It’s worth noting […]View More Salesforce releases myTrailhead, a customizable training platform
Ev Wiliams is stepping down from Twitter’s board of directors effective at the end of the month, according to documents submitted to the Securities and Exchange Commission on Friday.View More Twitter co-founder Ev Williams to step down from the company’s board