Foot Locker invests $100 million in GOAT Group

Foot Locker, the mostly mall-bound retailer of mass market sneakers, has invested $100 million in the sneaker marketplace and retailer of primarily rare and exclusive high-end athletic and lifestyle shoes, GOAT Group. The companies said that the investment would eventually lead to Foot Locker and Goat Group combining their efforts across their digital and physical […]

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Now Puma has self-lacing sneakers, too

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The task we learned in kindergarten is apparently too dang hard.

Puma debuted its latest smartphone-connected self-lacing shoe called Fit Intelligence, or, “Fi,” giving Nike’s Adapt BB sneakers a run for their money. Puma released its first generation self-lacing shoes in 2016. But it says that the new Fi is powered by a “state of the art technology platform” that will allow your shoes to, uh, fit really well. 

Fi will apparently power other smart footwear products. Smart laces are — *gazes off into the cosmos* — just the beginning. Read more…

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Nike will sell much cheaper self-lacing shoes next year

Good news for the fashion forward and lazy alike — Nike is bringing back its self-lacing sneakers for another go. And this time they’re going to be significantly cheaper. Granted, $350 is still more than most of us pay for a pair of kicks, but it’s less than half their original $720 asking price. Details […]

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Farfetch bets on sneakers with $250M Stadium Goods acquisition

Luxury fashion marketplace Farfetch will tap into the sneaker resale economy with its latest transaction.

View More Farfetch bets on sneakers with $250M Stadium Goods acquisition

With $50M in fresh funding, Allbirds will open new stores in the US, UK and Asia

Allbirds’ wool runners have been a VC favorite since the beginning. Now, the company is worth $1.4 billion.

View More With $50M in fresh funding, Allbirds will open new stores in the US, UK and Asia

Peep these fresh ‘Game of Thrones’ sneakers that we need right now

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Sure, the phrase “Game of Thrones sneakers” doesn’t make any ostensible sense as a marketing tie-in, but now that we know it’s a possibility, we need them! 

The popular sneaker insider Twitter Yeezy Mafia recently posted photos of Game of Thrones-themed sneakers, and while they aren’t expected out until 2019, we’re already planning a purchase.

You may ask “Do we need Game of Thrones sneakers?” and you would be correct, but then you would have to face how freaking cool these Lannister colors look:

ULTRABOOST GAME OF THRONES – LANNISTER
2019 pic.twitter.com/u5hcpGZLvM

— YEEZY MAFIA (@theyeezymafia) July 3, 2018 Read more…

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Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

GOAT, the secondary marketplace for sneakers that recently merged with Flight Club, is announcing a new hire. Lizzie Francis will join the company as Chief Operating Officer, coming from Brilliant Ventures where she will remain a managing partner. Francis formerly acted as CMO at Gilt Group and CMO at JustFab.com. She’s been running Brilliant for […]

View More Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers