TechCrunch Conversations: Direct listings

Last April, Spotify surprised Wall Street bankers by choosing to go public through a direct listing process rather than through a traditional IPO. Instead of issuing new shares, the company simply sold existing shares held by insiders, employees and investors directly to the market – bypassing the roadshow process and avoiding at least some of Wall […]

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Spotify’s missing money-maker is artist-to-fan messaging

Streaming royalties are too expensive for Spotify to thrive as a public company just playing us songs. Spotify’s shares closed down 10 percent today during its NYSE trading debut. Luckily it controls much of the relationship between musicians and their fans on its app, poising it to build a powerful revenue and artist loyalty generator […]

View More Spotify’s missing money-maker is artist-to-fan messaging

Here’s why Spotify will go public via direct listing on April 3rd

Spotify explained why it’s ditching the traditional IPO for a direct listing on the NYSE on April 3rd today during its Investor Day presentation. With no lockup period and no intermediary bankers, Spotify thinks it can go public without all the typical shenanigans. Spotify described the rationale for using a direct listing with five points: List […]

View More Here’s why Spotify will go public via direct listing on April 3rd

Going public pits Spotify’s suggestions versus everyone

 The secret to Spotify’s public market debut is actually an acquisition it made in 2014. The Echo Nest was powering music recommendations for Beats Music, Rdio, Vevo, and iHeartRadio too before Spotify pulled it out from under them by buying it for a reported $100 million — 90 percent in Spotify equity. That deal paid off big time. Today, in Spotify’s SEC filing to go… Read More

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Spotify plays the long game with Family and Student Plans even as revenue per user drops

 Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today.
But that also comes at a cost of decreasing the amount of revenue it… Read More

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Even with double the subscribers, Spotify says Apple will always have an edge owning the app store

 Spotify just filed for a direct listing in the U.S., sidestepping the traditional IPO process, and now we’re starting to see some of the true financial guts of the company — and some of the significant risks it faces from challenging services from Apple and Google. Apple, for example, charges apps a percentage of revenue for subscriptions processed through the App Store. Apple… Read More

View More Even with double the subscribers, Spotify says Apple will always have an edge owning the app store