This post reveals the cost of acquiring a customer on every ad channel my agency has tested.
View More What’s the cost of buying users from Facebook and the other ad networks?Category: targeted advertising
UK asks competition watchdog to put adtech market review top of its to-do list
The UK government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as possible”. In a letter to the Competition and Markets Authority, chancellor Philip Hammond writes that the online […]
View More UK asks competition watchdog to put adtech market review top of its to-do listCookie walls don’t comply with GDPR, says Dutch DPA
Cookie walls that demand a website visitor agrees to their Internet browsing being tracked for ad-targeting as the ‘price’ of entry to the site are not compliant with European data protection law, the Dutch data protection agency clarified yesterday. The DPA said it has received dozens of complaints from Internet users who had had their […]
View More Cookie walls don’t comply with GDPR, says Dutch DPAPolis, the door-to-door marketer, raises another $2.5 million
Polis founder Kendall Tucker began her professional life as a campaign organizer in local Democratic politics, but — seeing an opportunity in her one-on-one conversations with everyday folks — has built a business taking that shoe leather approach to political campaigns to the business world. Now the company she founded to test her thesis that […]
View More Polis, the door-to-door marketer, raises another $2.5 millionTwitter names first international markets to get checks on political advertisers
Twitter has announced it’s expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European Union. This means anyone wanting to run political ads on its platform in those regions will first need to go through its certification process to prove their identity and certify […]
View More Twitter names first international markets to get checks on political advertisersFacebook urged to offer an API for political ad transparency research
Facebook has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and being amplified on its platform. A coalition of European academics, technologists and human and digital rights groups, led by Mozilla, has signed an open letter to the company demanding far greater […]
View More Facebook urged to offer an API for political ad transparency researchMost Facebook users still in the dark about its creepy ad practices, Pew finds
A study by the Pew Research Center suggests most Facebook users are still in the dark about how the company tracks and profiles them for ad-targeting purposes. Pew found three-quarters (74%) of Facebook users did not know the social networking behemoth maintains a list of their interests and traits to target them with ads, only […]
View More Most Facebook users still in the dark about its creepy ad practices, Pew findsFacebook rolls out checks for UK political ads
Facebook has announced it rolled out a system of checks on political ads run on its platform in the UK which requires advertisers to verify their identity and location to try to make it harder for foreign actors to meddle in domestic elections and referenda. This follows similar rollouts of political ad transparency tools in […]
View More Facebook rolls out checks for UK political adsYes Facebook is using your 2FA phone number to target you with ads
Facebook has confirmed it does in fact use phone numbers that users provided it for security purposes to also target them with ads. Specifically a phone number handed over for two factor authentication (2FA) — a security technique that adds a second layer of authentication to help keep accounts secure. Facebook’s confession follows a story Gizmodo […]
View More Yes Facebook is using your 2FA phone number to target you with adsFacebook named in suit alleging job ads on its platform unlawfully discriminated against women
Facebook’s ad platform is facing charges that it has enabled gender-based discrimination against millions of women in a class action suit filed on behalf of three female workers and backed by the American Civil Liberties Union (ACLU). The legal action also names ten employers who are alleged to have used the social media giant’s platform […]
View More Facebook named in suit alleging job ads on its platform unlawfully discriminated against womenThe brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail
Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition) think that its time to take technology […]
View More The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mailBlockchain browser Brave starts opt-in testing of on-device ad targeting
Brave, an ad-blocking web browser with a blockchain-based twist, has started trials of ads that reward viewers for watching them — the next step in its ambitious push towards a consent-based, pro-privacy overhaul of online advertising. Brave’s Basic Attention Token (BAT) is the underlying micropayments mechanism it’s using to fuel the model. The startup was founded in […]
View More Blockchain browser Brave starts opt-in testing of on-device ad targeting