FDA chief summons Altria and JUUL to Washington to discuss teen vaping

The head of the U.S. Food and Drug Administration is calling Altria and Juul to meet in Washington to discuss their tie-up and how it impacts the companies’ plans to combat teen vaping. Earlier this year, Altria invested $12.8 billion investment in Juul. “After Altria’s acquisition of a 35 percent ownership interest in JUUL Labs, Inc., […]

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Every cigarette in the first episode of ‘Mad Men’ replaced with a kazoo… by hand

MSCHF Internet Studios, the people who brought you this and this, are back! This time they’re going after smoking with a side project, Cignature Films, whose mission is to replace cigarettes in movies and shows with a cute li’l orange kazoo. So far t…

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How Juul made vaping viral to become worth a dirty $38 billion

A Juul is not a cigarette. It’s much easier than that. Through devilishly slick product design I’ll discuss here, the startup has massively lowered the barrier to getting hooked on nicotine. Juul has dismantled every deterrent to taking a puff. The result is both a new $38 billion valuation thanks to a $12.8 billion investment […]

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Trump’s FDA chief challenges cigarette makers with giant nicotine cut

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Big Tobacco is getting an unprecedented challenge from the Trump administration. 

For the first time, the Food and Drug Administration (FDA) has proposed slashing nicotine — you know, that highly addictive ingredient in cigarettes — to negligible, nearly non-addictive levels. FDA Commissioner Scott Gottlieb, whom President Trump nominated to the powerful post in 2017, announced on Thursday the start of regulatory actions he said would decrease smoking rates in the U.S. from 15 percent to 1.4 percent. 

Gottlieb said previous efforts to curb smoking, though “aggressive,” still result in 480,000 American deaths each year. Read more…

More about Science, Cigarettes, Tobacco, Food And Drug Administration, and Scott Gottlieb

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