When is a banner ad not a banner ad? When it’s a hidden video ad generating fraudulent advertising revenue while draining your phone battery and using your valuable data allowance.
As BuzzFeed reports, it’s been discovered that in-app banner ads have…
Category: video ads
TikTok spotted testing native video ads
TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button […]
View More TikTok spotted testing native video adsFacebook continues to go after YouTube with new video ad options
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It’s increasingly clear that Facebook is viewing YouTube as a major competitor.
In a blog post today, Facebook once again demonstrated its focus on video, with an announcement concerning the rollout of more video ad options. It’s a response to advertiser demand for even more control over where video advertisements are shown, the company said. These new options borrow heavily from some of YouTube’s very own video advertising models.
The first new video ad option coming from Facebook is called In-Stream Reserve, which will “allow advertisers to reach people watching video from a selection of the most engaging, highest quality publishers and creators.” Basically, Facebook is allowing advanced ad space buyouts from only its best performing video makers. The audiences for these video ads are U.S.-based and are verified by Nielsen. Read more…
More about Facebook, Youtube, Video Ads, Facebook Watch, and Tech
View More Facebook continues to go after YouTube with new video ad optionsYouTube woos brands with its new Creative Suite of ad tools
YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morning a suite of tools that will allow brands and agencies to test ads, target specific audiences with customized versions of the […]
View More YouTube woos brands with its new Creative Suite of ad toolsYouTube launches a shorter, skippable ad format
YouTube today is introducing a new ad format that will allow viewers to skip even shorter ads. Called “TrueView for reach,” the format arrives around two years after YouTube’s introduction of the six-second bumper, which the company says advertisers have learned how to best use to raise brand awareness, despite having only a few seconds […]
View More YouTube launches a shorter, skippable ad formatOver-the-top-only U.S. households nearly tripled since 2013, impacting TV ad dollars
The number of U.S. households using only over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new report (PDF) from the Video Advertising Bureau out today. While on its own, that figure sounds impressive, the report points out that cord cutters’ slice of the pie […]
View More Over-the-top-only U.S. households nearly tripled since 2013, impacting TV ad dollars