Facebook is expanding its efforts around premium video advertising with a new program called Facebook Showcase. This follows the announcement last fall of what the company calls In-Stream Reserve advertising — video ads with a curated list of hundreds of publishers, at a set price, with Nielsen-verified audiences. In fact, Facebook said at a press […]
View More Facebook announces new program for premium video adsCategory: video advertising
Over-the-top-only U.S. households nearly tripled since 2013, impacting TV ad dollars
The number of U.S. households using only over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new report (PDF) from the Video Advertising Bureau out today. While on its own, that figure sounds impressive, the report points out that cord cutters’ slice of the pie […]
View More Over-the-top-only U.S. households nearly tripled since 2013, impacting TV ad dollars