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Pokémon Go maker Niantic valued at $4 billion after monster funding round

Niantic Labs, the maker of augmented reality (AR) megahit Pokémon Go, has raised $245 million in a new funding round. 

The Series C round, led by IVP with additional investors including Samsung Ventures and aXiomatic, brings Niantic’s valuation to nearly $4 billion, the company said in a press release Wednesday. 

The company will use the funds to invest in further development of AR tech, machine learning, its Niantic Real World Platform. Niantic will also continue to invest in its gaming titles, which — besides Pokémon Go — include the AR game Ingress Prime and the upcoming Harry Potter: Wizards Unite, which is being co-developed and co-published with WB Games.  Read more…

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