Colin Kaepernick’s Nike ad is naturally a meme now

On Monday, Nike unveiled athlete and activist Colin Kaepernick as one of the faces of its new campaign and soon after chaos ensued, because…of course it did.

Kaepernick’s Nike ad features a close-up of the football player’s face, and ad copy that reads, “Believe in something. Even if it means sacrificing everything.”

The athlete rose to national fame for being the first NFL player to kneel during the National Anthem in protest of police brutality against African-American people in the United States. His protest has since inspired players across the league to do the same. Read more…

More about Protest, Meme, Nike, Colin Kaepernick, and Meme Culture