Everything you buy in this pop-up store will be given to refugees

“Choose Love” in central London is a peculiar kind of pop-up store where you purchase stuff but don’t actually bring anything home.

Do not worry, though, we are not talking about a scam or a twisted art installation, but a particularly effective and visually catchy way to help refugees and asylum-seekers in Europe and the Middle East. 

With an all-white, sleek design inspired by the Apple store, completed with long wooden table and giant words “Choose Love” is the concept of UK-based grassroots charity Help Refugees, which supports over 80 projects in Greece, Iraq, and Syria.  Read more…

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