Facebook’s News Feed changes were supposed to make us feel good. It’s not working.

TwitterFacebook

More than a year after Facebook changed its News Feed algorithm to make us feel better, new data suggests we’re still sharing the same old garbage as before. 

NewsWhip, an analytics company that tracks how content spreads across Facebook, put out a new report looking at how last year’s News Feed changes have affected what’s being shared on Facebook. Unsurprisingly, its findings aren’t very encouraging.

For context: Mark Zuckerberg announced sweeping changes to News Feed last January, promising that “we feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.” As a result, he said, the company would be making adjustments to News Feed in order to optimize for “helping you have more meaningful social interactions,” rather than pure engagement.  Read more…

More about Tech, Facebook, News Feed, Social Media Companies, and Tech