Ford ditches confusing addresses for what3words directions

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If you search for “Golden Gate Bridge” in your navigation app, you might end up in the dead center of the bridge. With what3words, which just teamed up with Ford, you can just say “Lance.String.Crate” to get directions to the visitor parking center instead.

Confused? Here’s how what3words works: The system breaks the world down into 57 trillion square spaces instead of numbered addresses on roads. Each square is labeled with three simple words. This works well for rural places, unmarked areas, landmarks, and shopping malls. Even your work or home address can become a three-word location. 

Here’s what came up when I searched for the Statue of Liberty on the what3words websiteRead more…

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