How a photographer fooled Instagram with a digitally generated ‘supermodel’

In the competitive world of Instagram photography, there is perhaps nothing more coveted than a celebrity regramming your photo. 

For British fashion photographer Cameron-James Wilson, that dream became a reality when Fenty Beauty re-posted his photo of “model” Shudu alongside the caption “in living color.” Problem was, the word “living” wasn’t entirely accurate.

Shudu is the world’s first “digital supermodel,” an image created using 3D image rendering software programme DAZ3D, and not, as the image suggests, a “living” human. Furthermore, the claim that this “model” was wearing Fenty Beauty’s Mattemoiselle lipstick in SAWC was untrue. Read more…

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