Talk of advancements in automation tends to scare people because it conjures mental images of a robot apocalypse. But in the world of email marketing, it’s a very welcome trend.
You see, automating emails makes it super easy to personalize messages for specific prospects and customers without sorting through your contact list person by person. This personalized approach totally pays off, too: It results in wayyy higher click rates than tedious traditional broadcasting emails — 119% higher click rates, according to one estimate — which involve sending an individual message to everyone on your list. Read more…
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