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Anyone running an enterprise business is worshipping at the feet of Amazon Web Services. But in the midst of all the hubbub surrounding AWS, what about other options? 

Microsoft’s platform Azure flies under the radar when it comes to fast and reliable cloud computing services, but pound for pound it easily keeps up with its more widely touted competitors.

As with other cloud computing platforms, Azure enables users to store and process their data on remotely accessible servers maintained by a third party (in other words, the “cloud”). Cloud adoption has accelerated over the past few years, as companies increasingly outsource the expensive task of maintaining in-house IT infrastructure — and Azure continues to quietly gobble up market share with an unparalleled 154 percent yearly growth rate. In fact, Microsoft itself estimates that 95 percent of all Fortune 500 companies are already utilizing Azure as a cloud computing solution, including Mercedes-Benz parent company Daimler AG and online fashion retailer ASOS. Read more…

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